Cookie policy – Inplayguide.com

Guides to live betting need only modest technology, and Inplayguide.com uses just a few tools. This policy lists the cookies and similar technologies, explains the purpose of each and shows how they may be declined or changed. A cookie is a small text file that a browser keeps on a device; local and session storage entries and counting pixels work in the same way.

The legal rule

Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) applies. Information may be stored on a user’s device, or stored information accessed, only on the basis of clear and comprehensive information and the user’s consent; the exception is storage strictly necessary for a service the user has requested. The standard of consent comes from the UK GDPR (Article 4(11) and Article 7): freely given, specific, informed and unambiguous, and as easy to withdraw as to give. When cookies serve to process personal data, the UK GDPR and the Data Protection Act 2018 apply alongside.

Necessary files

These keep the site functioning reliably: holding a session, spreading load over servers, guarding forms and storing the consent decision. No separate choice is offered for them. Session files expire as the browser closes, and the stored choice lasts for twelve months at most.

Optional files

Settings such as the last table opened are kept by functional files, while analytics files count page views and show which pages are read, so improvements can be made. Both kinds depend on consent given in the cookie banner. IP addresses are shortened before analysis, and no profile following behaviour across different sites is created.

Other providers

An embedded video or map can set files of its own, in which case the provider’s privacy rules also apply and objections go to the provider. Inplayguide.com sets no advertising cookies for personalised ads unless the banner gives a clear choice.

Withdrawal and settings

The “Cookie settings” link in the footer reopens the choice whenever needed; withdrawal operates for the future and earlier processing stays lawful. Cookies can also be blocked and deleted in browser privacy settings, and the browser makers’ help pages explain how for Chrome, Firefox, Safari and Edge. Deleting the necessary files brings the banner back, and some features may stop working for a while.

Supervisory authority

Complaints about the handling of personal data may go to the Information Commissioner’s Office (ICO), the supervisory authority in the UK. The privacy policy of this site describes how personal data is processed.

Last updated: October 30, 2026.

Content created by the «Inplayguide.com» team